As an array of top high fashion designers reveal their eco-credentials, sustainability seems to be thriving here. As you walk down Brick Lane on Saturday morning, you inevitably come across young people who really belong to this place: popping into vintage shops, gazing at the windows, returning from parties – they look peculiar and unique. Do they spend enormous money on their ‘cool’ outfits? Very unlikely. They show no sign of brand-obsession whatsoever, and grin at questions about their style icon. They shop on flea markets, in vintage and charity shops, ‘borrow’ from friends and inherit from their parents. Or turn to small brands for sustainable eco-friendly clothes and accessories. What they wear seems to be a form of self-expression not only in terms of style but also their ethic position, which is really up-to-date and relevant for contemporary fashion industry. More and more fashion brands, from Stella McCartney and YSL to Anthropologie and Edun state their engagement in environmental and ethical fields. The idea of wearing clothes that have already been worn, and that fabric should not be obsolete after a season, is “trendy”. So, Brick Lane shows the moods of advanced people and may itself be inspiration for fashion designers. And while luxury fashion companies are coming up with their eco-friendly policies and creative ideas for next season, this narrow street in East London is the place to look at.