Today, as I was buying a new (additional to the one I already have) day cream, I realised that I am a perfect beauty product consumer ... exquisite ads and arresting images which appeal to one's imagination really work. If such an ad 'arrests' me, it becomes an almost fixed idea. I need this cream/mascara/lip gloss... now! I can change my day scedule so that to be able to pop into one of the stores to take hold of it. Actually, it does matter what store it is. My favourite ones are huge, rather posh, full of light and brand new scents. Buying a new beauty product is a ritual and everything matters: where you do it, how you look, what you wear. You really want to be up to the mark as you delve into this magic world ... and your purchase will surely allow you to take part of it home. Now that I have it in my arsenal there is no doubt that from this moment on I will be absolutely irresistible, desired, confident, successful. If I had to write an essay on "If I had a million dollars, I would..." I would probably write a horrific (in its selfishness) thing : I would take all the beautiful tubes, bottles of perfume, boxes home. However, when you have it all (or almost all) you are most likely to feel fed-up pretty soon. So, I'll better take this 'fantastic' cream now and will come for a shampoo which will surely make my hair lustrous next time ... and will preserve this childish feeling of genuine happiness.